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Case Studies

Golden State Public Relations benefits from Decades of expertise in the consumer technology and audio space. The following case studies are projects executed in 2024; if you're interested in learning more about our previous work, please email Paul.

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Outlaw Audio

Scope: PR & Social Media

Goal: Increase Awareness of Outlaw Audio and its products to core and new audiences that will translate into sales and referrals. 

Results:

  • 2 - 3X Product Sales in six months

  • 39 Pieces of Coverage in Six Months

  • 11 Influencer Partnerships in Six Months

  • Facebook Growth: +4.3K% in Four Months

  • Instagram Growth: +4.7K% In Four Months

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Definitive Technology

Scope: Launch New Product Category

Goal: Successfully introduce new outdoor product line (Dymension), inclusive of nine (9) different SKUs and three (3) form factors.

Results: 

  • Established Dymension in 15 US Retailers

  • expanded global distribution to Germany, Belgium, and Luxembourg

  • Boosted yearly forecast from $2.4M to $3.2M

  • Developed 37 creative and sales assets

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Polk Audio

Scope: Optimize Amazon Pages

Goal: Update all imagery and copy on Amazon from A+ to Premium A+, increasing revenue by 8%. 

Results: 

  • 10% average revenue growth

    • Projected sales increase of 11% for initial 12 products and 9% for remaining 19 products

Meet Paul

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  • LinkedIn

I started Golden State PR in March 2024 to offer highly-specialized PR and Marketing services to clients in the consumer technology and audio industries. Over the past 14 years I've represented companies big and small, slow and fast, well-funded, and bootstrapping. In that time, I've launched more than 300 products, executed dozens of media events/press conferences, helped companies weather good, bad, and ugly moments, spearheaded campaigns that earned a ton of coverage, and led communications teams all over the world. Let me show you what truly bespoke PR & Marketing services can do for you and your business.

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